HU
Marketing brief
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1
General Marketing Information
2
Company Overview
3
Facebook Advertising
4
Google Ads Advertising
5
Other
General Marketing Information
Email address
*
Phone number
*
Company name
*
Contact person's email address
*
E-shop/Website URL
*
How long has the e-shop/website been operating?
*
Have you worked with a marketing agency before?
*
YES
NO
Which one?
Do you have an internal marketing person in your company?
*
YES
NO
Do you have a web developer who can assist with inserting marketing codes into the website?
*
YES
NO
What types of online marketing activities have you used so far (e.g., newsletter, Google, Facebook, or others)?
What is the main goal of your campaigns?
*
Brand awareness
Increasing website traffic
Increasing conversions (sales)
What is the average monthly traffic to your website?
*
What is the average monthly number of conversions?
*
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Company Overview
Brief description of your target audience
*
e.g., Men aged 25-40 who enjoy fishing, etc.
Who are your main competitors?
*
Please specify competitors' online stores or businesses.
How do you differentiate from competitors? What makes your products/services unique?
*
What are the strong and weak periods in terms of sales for your products/services?
*
Which are your best-selling products?
*
Which products would you like to focus on now?
*
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Facebook Advertising
Would you like assistance in managing your Facebook page content?
*
YES
NO
Includes posting on the feed and boosting posts.
Who has been responsible for posting so far?
Have you previously used paid PPC (pay-per-click) advertising on Facebook (not just post boosting)?
*
YES
NO
Do you have a Facebook advertising account?
*
YES
NO
Who has managed your advertising account so far?
Your company or an agency?
Can you provide high-quality promotional images?
YES
NO
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Google Ads Advertising
Have you run Google Ads in the past?
*
YES
NO
How long have you been advertising on Google?
*
How satisfied were you with the results?
*
Very satisfied
Somewhat satisfied
Not satisfied
Do you have a Google Ads account?
*
YES
NO
Who has managed the account so far?
Your company or an agency?
How long have your Google Ads campaigns been running? Are they currently active?
What is your approximate budget for Google Ads?
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Other
Important information for the marketing agency:
How did you hear about our agency?
*
Printed advertisement
Online advertisement
Facebook
Referral
Other:
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